“Four” Days of Peace and Music- The 1969 Woodstock Music and Arts Festival
It’s been 57 years since “Woodstock.” Can you believe that? You probably can. Because 97% of today's population isn’t old enough to have been part of the “Woodstock” generation, the question is abstract. With only secondhand impressions to reflect on, most of us lack any real perspective of the legendary festival. Not to mention, the 3-day event embodies such cultural, social, and logistical complexity that the complete Woodstock story is more outrageous than most people realize, even for some who were there.
As it appears on the original promotional posters, most people regard the ’69 Woodstock music and arts fair as 3 days of peace and music. While that’s true, Woodstock could have just as easily devolved into a massive humanitarian disaster, and very nearly did. Right from the start, the Woodstock festival was plagued with the unpredictability of a runaway train.
The Woodstock Music and Art Fair evolved from an idea to build a state-of-the-art recording studio about 100 miles outside of NYC in the rural, wooded town of Woodstock. The small town was already a haven for artists, including The Band and Bob Dylan, as well as concert promoters and hopeful studio owners Michael Lang and Artie Kornfeld. Although the pair could not find investors for the studio, NYC entrepreneurs John Roberts and Joel Rosenman were eager to tap into Lang’s experience as a concert festival organizer. In collaboration, the four young men spent the next 7 months getting Woodstock off the ground. If that doesn’t sound like enough time to organize every aspect of a landmark three-day festival—even a fraction of the size Woodstock turned out to be—you’re right.
A steady stream of twists, turns, detours, and dead ends along the way held things up and even threatened to stop the festival from getting off the ground. The first major snag was the location itself. The town ultimately rejected the originally proposed concert location in Woodstock. Similar objections followed in the town of Saugerties, and a last-minute ban on gatherings of over 5,000 effectively ended negotiations to hold the concert in Wallkill, NY. Some may find it hard to believe, but back in 1969, most Americans didn’t get warm and fuzzy “vibes” from hippies and counterculture protestors. Despite local anti-sentiment, which included calls to stop the “Hippy Music Festival” and to boycott local milk, permits were granted to hold the event on Max Yasgur's dairy farm in Bethel, NY. That’s right. The legendary “Woodstock Music and Art Fair” took place nearly 50 miles away from its namesake. At 2 hours away (by car) from NYC, Yasgur’s offered 600 acres of open land, making it an ideal location. However, efforts to make the ambitious festival a success were an uphill battle right till the end. Aside from the challenges related to securing a venue at the last minute, there were a ton of other issues to sort out, and not nearly enough time to handle everything. First and foremost was the artist lineup…
Despite co-founder Artie Kornfeld’s connections at Capitol Records and Michael Lang’s reputation as a pioneer of massive festival concerts, the team struggled to book major artists for the upstate NY event. Just a short list of bands that flat out refused the invitation includes The Beatles (a long shot in 1969, anyway). Simon and Garfunkel, The Rolling Stones, Moody Blues, and Joni Mitchel all passed due to scheduling conflicts (a decision that later caused Mitchel deep regret). The Doors, Led Zeppelin, and Tommy James had no confidence that a festival held on a “pig farm” in upstate NY would be worth the time. Although only a rumor, it’s widely reported that Jethro Tull, Frank Zappa--and reluctant counterculture figure & Woodstock resident Bob Dylan--declined the invitation to avoid “trippy” hippies, counterculture protestors, and skinny dippers (not necessarily in that order).
Things appeared to be heading towards a severe financial failure until Creedence Clearwater Revival agreed to perform for a $10,000 “cash in advance” deal. Securing Creedence at the peak of their popularity added credibility, and cash-in-advance payment opened the floodgates for a who’s who of other major acts to follow. With over 30 bands and artists booked and the location squared away, optimism in the Woodstock camp was on the rise. Come hell, high water, or mud, the Woodstock Music and Arts Festival was set for August 15th through 17th. What could possibly go wrong?
The road to Woodstock…
Before the latter half of the 60s, concerts with over 15,000 or 20,000 people were unheard of before the Beatles played to 56,000 people at Shea Stadium in 1965. By the late 60s, two- and three-day musical events on a grand scale were a growing trend, though still in its infancy. As such, anticipating crowd size (especially for an event so far from any major population centers) involved some “guesstimation.” Advanced tickets for the entire three-day event cost $18.00 by mail order through the box office at Radio City Station and a few select record stores in NYC. The only other way to secure a ticket was to pay $24.00 upon arrival at the gate, which was impossible to estimate.
Based on recent successful events, including the historic Beatles Shea Stadium concert in NYC, the Monterey and Newport pop festivals (California), Woodstock organizers originally projected about 50,000 attendees. In the last few weeks before the event, ticket sales surged. However, Woodstock organizers had no way of knowing just how much they underestimated. In today’s digital world, a miscalculation like this is inconceivable, but in the Woodstock era, it not only could happen, but did. Back in 1969, there was nothing like Ticketmaster, or any reliable method to track ticket sales in real-time, not to mention a way to anticipate the number of “pay at the gate” attendees. This proved to be a critical miscalculation that deeply impacted pop culture, while making history.
Exacerbated by securing a venue so late, preparing for the event was now a race against the clock. The scope of work required to transform 600 acres with nothing but dairy cows grazing into a massive music festival site is tremendous. Building the stage, sound system, lighting array, and perimeter alone requires a small army of skilled laborers and support staff, and that’s just the tip of the iceberg. The site will also serve as a three-day temporary home for hordes of attendees, requiring shelter and a steady pipeline of food and water. There is also first aid and emergency medical attention to consider, plus adequate security, restrooms, and other basic life necessities. All of these things require time (and money), both of which are running dangerously low.
Drawing 56,000 people, the Shea Stadium concert was a milestone success. Although nobody (including the Beatles themselves) could actually hear anything over the din of the crowd, screaming fans weren’t the culprit. Sound systems capable of projecting high-fidelity audio to unprecedented stadium-sized audiences were an unexplored discipline. By 1969, concertgoers of any size expected to hear the artist with power and clarity. Without question, Woodstock attendees expected to hear the artists, not scream at them. At the time, there was only one man for the job. Sound engineer Bill Hanley was tapped to design, build, and operate a sound system of unprecedented size, power, and fidelity--plus a mobile recording studio to capture it all.
The entire sound system was custom fabricated from scratch, using the hillside and other natural elements to enhance the sound. Built on hilltops for maximum projection, the main speaker arrays stood 70 feet tall. Each tower housed 16 half-ton 6-foot-tall speaker enclosures with four 15’ JBL woofers and 24 Altec tweeters that will come to be known as “Woodstock bins.” Two smaller 20-foot towers flank the stage as monitors for the bands and audiences up front, for a total of over 700 speakers. A mix of McIntosh tube amps and whatever solid-state amps could be hobbled together was cooled by fans over bins of ice, and produced a staggering 10,000 watts of power. Behind the stage, a tractor-trailer-come-mobile studio with 2 8-track tape machines captured it all. Hanley’s sound system proved to be a minor miracle of never-before-attempted size and complexity. Without his efforts, Woodstock’s legendary performances would have been lost to memory, rather than preserved with precision for later generations.
Unfortunately, the stage, lighting, and perimeter fence didn’t come together nearly as well. The entire lighting system was custom-fabricated to fit the stage designed for the canceled Wallkill location, and proved incompatible with the stage built on Yasgur’s farm, leaving only 4 spotlights to illuminate nighttime performances.
With less than a week to go, it became apparent that an impossible choice had to be made: there was only enough time to complete either the stage or the perimeter fence and ticket gate, not both. While trying to muster more hands, the window of opportunity closed profoundly. By midweek, before the festival kicked off on Friday, August 15th, the Woodstock festival had taken on a life of its own and begun to reveal its true size, scope, and spirit. A full 48 hours before any musician would take to the stage, 50,000 “early-birds” arrived ahead of an astonishing 450,000 more. Woodstock was no longer just a concert festival- it was a 20th-century milestone and the signature of a generation. United by music and the pursuit of peace and a better way of living, Woodstock marked the first time in history that 500,000 people gathered all in one place for a purpose other than war.
….You can’t get there from here!
Only an hour into the festival, the incomplete perimeter fence and ticket gate were overrun. At this critical moment, Michael Lang declared that Woodstock was a free event. For the founders and investors, it was a devastating financial nightmare scenario playing out in real time. Considering the sheer size and unpredictability of such an immense crowd, and the logistical challenges still to come, it was the only choice to make, and Lang knew it. Of all those involved, Lang understood the culture of the massive crowd better than anyone else. Had he not organized the Woodstock festival, he could easily have been one of the half-million attendees. More importantly, for the sake of a peaceful gathering, Lang imposed just three unbreakable rules for everyone to follow:
Don’t hurt anyone. Don’t steal from anyone. If someone needs help, help them-or call us.
Along with the rest of America, a frustrated singer-songwriter, Joni Mitchell, who was unable to perform/attend the legendary festival due to previous commitments, watched events unfold on Television News. At the same time, she was writing her classic song “Woodstock” about the event, about a hundred miles south, in a hotel room somewhere in NYC. “By the time we got to Woodstock, we were half a million strong.” Her words are accurate, and one of the primary reasons Woodstock is a major part of the news cycle.
At the time of the Woodstock festival, the town of Bethel boasted about 3,000 residents. On the weekend of August 15th, 1969, its population temporarily exploded by 500,000, making the tiny hamlet the most densely populated area in NYS, outside the 5 boroughs of NYC. The nearly impossible-to-imagine influx of people swiftly tested the limits of every available resource, starting with the roadways. Smaller, local routes (Hurd and West Shore roads) were the first to become overwhelmed. Within a short time, primary roadways Rt. 17 and even the New York State Thruway became an impassible parking lot. Along a 20-mile stretch of road approaching the event site, tens of thousands of cars were abandoned where they stood; concertgoers had no choice but to walk the final miles. While clearly a disaster for fans and locals, closed roadways also blocked the way for performers and their equipment and choked off vital supply lines. By this point, anyone or anything coming and going had to be airlifted by helicopter.
Hendrix coaxes magic from his Stratocaster
Day 1 - Friday August 15th
Opening day was reserved for folk and acoustic sets. The Sweetwater was scheduled to kick off the event, followed by Richie Havens, The Incredible String Band, Bert Sommer, Tim Hardin, Ravi Shankar, Melanie, Arlo Guthrie, and Joan Baez set to cap off the night, starting around 12:00 Midnight. Naturally, things didn’t go quite as planned.
Rock shows are notorious for late starts, technical issues, and event schedules that often seem more like suggestions than actual plans. Decades later, bands like Guns N' Roses often pushed fans to the edge of rioting by frequently taking the stage 2 or 3 hours late. Compared to Woodstock’s daily shutdowns, that’s nothing more than a coffee break. Frozen-in-place traffic, torrential downpours, and dangerous lightning storms resulted in hours-long shutdowns, stretching the event from 3 days to the better part of 4.
A terrified Richie Havens swapped slots with Sweetwater, opening the event. Like Sweetwater, Havens' band and most of his gear were stuck somewhere along the 20-mile jam-up. Alone with his Guild acoustic guitar, Havens played an extra-long, improvised set to keep the audience entertained. Even with “The Incredible String Band’s” set rescheduled to Saturday due to rain, the evening suffered such long delays that day's events didn’t conclude until 6:00 am, when Joan Biaz finished her set.
Wavy Gravy and Jerry Garcia, Woodstock, 1969
Day 2 - Saturday August 16th
Saturday’s line-up included Quill, the Keef Hartley band, Santana, Canned Heat, Mountain, Grateful Dead, Creedence Clearwater Revival, Janis Joplin, Sly & the Family Stone, the Who and Jefferson Airplane. Compared with Friday’s acoustic/folk revival artists, Saturday’s music represents a major shift in style and energy. Only 6 hours after Friday night's music concluded, Quill opened Saturday's festivities at 12:00 PM. More rainstorms caused long delays between performances. In an effort to keep the growing crowd entertained, Country Joe and John Sebastian both played impromptu acoustic sets while bands set up and broke down gear. The marathon day of music finally concluded after Saturday’s headliner Jefferson Airplane finished their set at 10:00 AM Sunday.
Jefferson Airplane concludes Saturday night's schedule, just before noon on Sunday
Day 3 (Sunday into Monday, August 17th & 18th)
Sunday’s line-up included Joe Cocker, Country Joe and the Fish, Ten Years After, The Band, Johnny Winter, Iron Butterfly, Blood, Sweat & Tears, CSN&Y, Paul Butterfield, Sha Na Na, and Jimi Hendrix. Following Joe Cocker's legendary performance, the worst rain of the entire event fell, halting all performances for over 3 hours. Cascading delays led to most of the acts performing after midnight, with CSN&Y taking the stage at dawn, and Jimi Hendrix played just before noon on Monday, closing the miraculously peaceful event.
There's always a little bit of heaven, even in a disaster area - Wavy Gravy
Between Friday and around noon on Monday, the entire event was plagued with serious life-threatening issues. Unpredictable flash downpours threatened electrocution onstage and turned acres of grass into ankle-deep mud. Severe overcrowding threatened to exhaust vital food supplies, and insufficient comfort stations cascaded into unsafe sanitary conditions. Despite the heavy rain, even basic drinking water was in dangerously short supply, as the farm's wells ran dry. Even the freshwater pond became a health risk after being overrun by skinny dippers (as frightfully predicted by Jethro Tull’s leader, Ian Anderson). At any given moment, the 500,000-strong crowd could have given in to genuine panic over personal safety fears, or worse. Miraculously, it never happened.
Having planned for 50,000 instead of 500,000 meant there weren’t nearly enough people in vital support roles. However, as it turned out, they were all the right people. Michael Lang tapped unconventional peace activist Wavy Gravy (Hugh Romney) as his “man on the ground, serving as emcee and unlikely head of “security.” With about 100 members of his “Hog Farm” Hippie commune, Romney’s “Please Force” used unconventional methods and clownish humor to help distressed concertgoers and contain any minor altercations. Lang also hired 200 unarmed off-duty NYPD officers for his “Peace Force.” In place of uniforms, red jackets with “PEACE” on the front and the Woodstock guitar/dove logo on the back were donned, for a less intrusive image. Lang instructed them specifically, “You are here to help people, de-escalate issues, save lives, and do good, and that’s it.” Thankfully, that’s exactly what they did. Although outnumbered by 17,000 to 1, “that’s it” was indeed enough.
From the outside looking in, Woodstock looked more like a disaster area than a music festival. In fact, that’s exactly how NYS Governor Nelson Rockefeller saw it when he officially declared Woodstock a disaster area. The declaration opened a pipeline of vital resources for the massive crowd. However, it could have shifted the delicate balance of peace had he also deployed the National Guard. Many in the crowd were anti-Vietnam protestors, distrusting and terrified by the presence of army helicopters overhead, with genuine fear they were under attack, or that martial law had been imposed. Once again, Michel Lang managed the situation in the only way that would keep things from getting worse. Along with the “top-cop” Tom Kenney on his “Peace Force, Lang convinced Rockefeller to keep the National Guard off the premises, and tapped Wavy Gravy to make announcements assuring the presence of Military Helicopters was strictly humanitarian—allowing tons of vital provisions to be delivered without causing undue panic.
Despite local anti-sentiment towards the concert festival and the havoc it brought to the remote area, volunteer groups in the surrounding area were quick to offer critical aid. Local Catskill hotels/resorts used their resources to prepare and donate tons of prepared meals. Nearby farms donated milk and produce, and a local Jewish community center worked around the clock preparing thousands of sandwiches for the starving crowd. Volunteer medical professionals from surrounding towns treated medical emergencies.
Though always one straw away from breaking the camel's back, by the time the sound system went silent over Yasgur’s Farm, the Woodstock festival concluded in a way that defied the odds. In fact, given the challenges, it’s nearly inconceivable the event hadn’t ended in riots, chaos, and casualties. While the concert was a complete financial loss, investors eventually recovered expenses through the Woodstock concert film and Album. Of course, the real measure of success has nothing to do with money. Beyond the musical value of the musical performances, Woodstock is a snapshot of a remarkable place in time.
During the event, there were no arrests, no reports of violence, and only minor conflicts were recorded. However, two people died during the event, one from accidental causes and the other from medical issues. Although no less tragic, it bucks the percentages. Out of 500,000 people, roughly 32 to 38 people will die in any given 72-hour period. During a turbulent era, for one weekend, cops, the counterculture, conservatives, hippies, bikers, politicians, and media set aside differences for the greater good. Ultimately, Woodstock fulfilled its promise of peace and music, captivating a nation that once deemed it impossible.